Total Entries by Race
Growth over the 2025 season
High turnout (>60)
Moderate turnout (50–60)
Low turnout (<50)
Entries vs. Race
Scaled to max entries (71)
Social Media Stats & Growth
As of early 2026 (Growth from 2025 launch)
Posting peaked March–August 2025 during the active season.
Average Entries per Class
Consistent participation across races
Social Media Follower Growth in 2025
Estimated linear growth from launch (TikTok started 2026)
Instagram
Facebook
X (Twitter)
TikTok
Instagram & Facebook Average Views per Post
March – August 2025 (active racing season)
Instagram
Facebook
Instagram & Facebook Engagement Rate
March – August 2025 ((Likes + Comments) / Avg Monthly Followers × 100)
Instagram
Facebook
Engagement Rate Benchmarks
TKL vs Industry Standards (Niche Motorsports / Small Racing Leagues)
| Platform | TKL Avg (Mar-Aug 2025) | Industry Average | Good Benchmark | Excellent Benchmark |
|---|---|---|---|---|
| 7.7% | 1.8% | 3.5%+ | 6%+ | |
| 5.95% | 1.1% | 2.5%+ | 4%+ |
Sources & Notes (2025/2026 Data)
- Sprout Social Index Q4 2025 – Sports & Recreation industry average ER: Instagram 2.1%, Facebook 1.3%
- Hootsuite Social Media Benchmarks April 2025 – Niche community / motorsports pages average ~2.4% (Instagram)
- Rival IQ 2025 Social Media Industry Benchmark Report – Automotive & motorsports niche median ER: Instagram 3.2%, Facebook 1.8%
- Socialinsider 2026 Benchmarks – Small racing leagues / niche sports: Instagram 1.8% industry avg, 6%+ considered excellent
- Iconosquare Instagram Report 2025 – Niche accounts with consistent posting (like TKL) average 4–8% during peak activity periods
TKL outperformed industry averages by 3–4× during the active season, landing in the Excellent range for both platforms.
Social Media Engagement Metrics 2025
Average per post (X real data + platform estimates)
Website Traffic Stats
www.tklrace.com (Mar-Oct 2026)
Pageviews
| Metric | Value |
|---|---|
| Total Visits (sum of daily unique) | 10,988 |
| Total Pageviews | 126,864 |
| Average Pages per Visit | 11.5 |
| Total Bandwidth | 21.7 GB |
Top Countries (by Hits)
- United States: 288,483 hits, 119,034 pageviews
- Other: 4,920 hits, 2,533 pageviews
- Mexico: 3,216 hits, 1,318 pageviews
- Canada: 2,297 hits, 958 pageviews
- Ireland: 1,407 hits, 624 pageviews
- Google: 2,510 hits, 2,447 pageviews
- Bing: 155 hits, 152 pageviews
- DuckDuckGo: 121 hits, 121 pageviews
- Yahoo: 57 hits, 55 pageviews
- search: 5 hits, 5 pageviews
- iOS iPhone: 153,665 hits
- Android: 59,807 hits
- Windows 10: 48,789 hits
- Macosx: 12,738 hits
- Linux: 6,462 hits
- Iphone: 85,404 hits
- Other: 44,674 hits
- Safari 18: 35,585 hits
- Chrome 137: 22,018 hits
- Chrome 138: 13,364 hits
Projected Entries for 2026
Based on 2025 growth trends (R1 projected 85+; pre-entries 19 as of Feb 23, 2026)
Low turnout (≤100)
Moderate turnout (101–159)
High turnout (≥160)
Information for Potential Sponsors
Opportunities in TKL
TKL is a premier Rotax MAX and Briggs LO206 kart racing series in Texas, with paths to national events like the US Trophy Final. 2025 saw ~180 total entries across 3 races at iconic tracks (GCKI, Speedsportz, KartMoto). Estimated unique drivers: ~100.
Sponsorship: Class sponsor programs available — contact via Discord or website. Excellent visibility through social media (1,200+ combined followers), event branding, and promotional opportunities.
2026 Season Schedule (5 Races)
| Round | Track | Dates | Location |
|---|---|---|---|
| 1 | KartMoto (Clockwise) | April 10-12 | Cresson |
| 2 | GCKI | May 22-24 | Katy |
| 3 | KartMoto | July 10-12 | Cresson |
| 4 | Speedsportz | August 14-16 | Texas |
| 5 | TBA | October | TBA |
New classes: DD2 & FZ125 Sr Shifter, Sr and Hvy Tillotson. Contact: Discord (go.tklrace.com/talk), Registration (go.tklrace.com/reghere).
