2026 Race #1 — Class Breakdown
KartMoto (Clockwise) · April 10, 2026 · 92 entries · 14 classes · 6.6 avg/class
Junior MAX
12
LO206 Cadet
11
Mini MAX
11
LO206 Senior
8
LO206 Junior
8
Micro MAX
7
FZ125 Senior
7
Masters MAX
6
125 MAX DD2
5
Senior MAX
5
LO206 Heavy/Master
5
Club MAX
4
FZ85 Local Option
2
Tillotson Master
1
2026 Race #2 — Class Breakdown
Gulf Coast Karters (Clockwise) · Katy, TX · May 22–24, 2026 · 83 entries · 12 classes · 6.9 avg/class
Junior MAX
12
LO206 Junior
10
Mini MAX
10
LO206 Senior
9
LO206 Cadet
8
FZ125 Senior
6
LO206 Heavy/Master
6
Masters MAX
6
Senior MAX
6
Micro MAX
5
Tillotson Master
3
Club MAX
2
Total Entries by Race
Growth across 2025 Season + 2026 Races 1–2
High turnout (>60)
Moderate turnout (50–60)
Low turnout (<50)
Entries vs. Race
Scaled to max entries (92)
Social Media Stats & Growth
Instagram as of Jun 2026 (Social Blade) · FB/X from 2025 launch
Posting peaked March–August 2025 during the active season.
Average Entries per Class & Total Entries
2026 R1 doubled class count (7 → 14) — avg dips but total entries hit new high
Team Participation & Growth
Unique teams per race vs. average racers per team — 2025 season + 2026 R1
Teams (bar)
Avg Racers per Team (line)
Privateers (bar)
Team Roster — Drivers per Team per Race
Normalized team names · Sorted by total drivers · Orange = growing · Grey = shrinking · Green = in-progress · Trend based on completed rounds only
| Team | R1 (GCKI) | R2 (SSZ) | R3 (KM) | 26 R1 (KM) | 26 R2 (GCKI) | Total | Trend |
|---|
Class Size Shifts — Race to Race
Entry counts per class across all events · Orange = growing · Grey = shrinking · Green = in-progress · Trend based on completed rounds only
| Class | R1 (GCKI) | R2 (SSZ) | R3 (KM) | 26 R1 (KM) | 26 R2 (GCKI) | Trend |
|---|
Driver Retention — Race to Race
Returning vs. new drivers at each event · Includes facility-to-facility (KartMoto 2025 → 2026)
Returning Drivers
New Drivers
Lost Drivers
65%
2025 R1→R2
66%
2025 R2→R3
56%
KartMoto→KartMoto
80%
2026 R1→R2 (actual)
83
2026 R2 Total Entries
95
Unique 2025 Drivers
Retention Benchmarks — TKL vs Regional Series
Race-to-race driver retention compared to three anonymous regional kart series
TKL Championship
Series A (Mixed)
Series B (Mixed)
Series C (Rotax)
| Series | Engine Platform | Avg Retention | Best Round | Worst Round | 2025 Races |
|---|---|---|---|---|---|
| TKL Championship | Mixed (Rotax, LO206) | 65.5% | 66% (R2→R3) | 65% (R1→R2) | 3 |
| Series A | Mixed | 70.7% | 80% (R2→R3) | 65% (R1→R2) | 5 |
| Series B | Mixed | 61.3% | 67% (R2→R3) | 56% (R1→R2) | 3 |
| Series C | Rotax | 34.5% | 48% (best) | 21% (worst) | 3 |
OVERALL 2025 SEASON RETENTION — TKL vs Series A
| Metric | TKL 2025 (3 races, Year 1) | Series A 2025 (5 races, established) |
|---|---|---|
| Total Unique Racers | 93 | ~265 |
| One-and-Done Rate | 54% | 54% |
| Raced 2 Events | 22% | 26% |
| Raced 3+ Events | 25% | 20% |
| Overall Return Rate | 46% | 46% |
46%
TKL Overall Return Rate
46%
Series A Return Rate
25%
TKL Raced All 3 Events
20%
Series A Raced 3+ Events
Data Sources & Notes
- TKL Championship – Alpha Timing race data, 3 rounds in 2025, 93 unique drivers, mixed engine platform
- Series A – 2025 overall season data (~265 unique racers, 5 events). Race-to-race data from Speedhive/MYLAPS official results
- Series B – Alpha Timing race data, 3 rounds in 2025, 201 unique drivers, mixed engine platform
- Series C – Alpha Timing race data, 3 rounds across 2024–2026, 171 unique drivers, Rotax engine platform
TKL matched Series A's overall return rate (46%) in its very first season — with only 3 rounds vs. Series A's 5. Both series see an identical 54% one-and-done rate, confirming this is simply the reality of regional karting. Where TKL stands out: 25% of drivers raced every single event, compared to 20% of Series A's base reaching 3+ events despite having more opportunities. A first-year series retaining its core as well as an established competitor is a strong signal.
Social Media Follower Growth in 2025
Estimated linear growth from launch (TikTok started Aug 2025)
Instagram
Facebook
X (Twitter)
TikTok
Instagram & Facebook Average Views per Post
March – August 2025 (active racing season)
Instagram
Facebook
Instagram & Facebook Engagement Rate
March – August 2025 ((Likes + Comments) / Avg Monthly Followers × 100)
Instagram
Facebook
Engagement Rate Benchmarks
TKL vs Industry Standards (Niche Motorsports / Small Racing Leagues)
| Platform | TKL Latest (Jun 2026) | Industry Average | Good Benchmark | Excellent Benchmark |
|---|---|---|---|---|
| 3.59% | 1.8% | 3.5%+ | 6%+ | |
| 10.7% | 1.1% | 2.5%+ | 4%+ |
Sources & Notes (2025/2026 Data)
- Sprout Social Index Q4 2025 – Sports & Recreation industry average ER: Instagram 2.1%, Facebook 1.3%
- Hootsuite Social Media Benchmarks April 2025 – Niche community / motorsports pages average ~2.4% (Instagram)
- Rival IQ 2025 Social Media Industry Benchmark Report – Automotive & motorsports niche median ER: Instagram 3.2%, Facebook 1.8%
- Socialinsider 2026 Benchmarks – Small racing leagues / niche sports: Instagram 1.8% industry avg, 6%+ considered excellent
- Iconosquare Instagram Report 2025 – Niche accounts with consistent posting (like TKL) average 4–8% during peak activity periods
On Instagram, TKL's 3.59% engagement rate (Social Blade, Jun 2026) runs roughly 2× the ~1.8% industry average for niche motorsports pages — landing in the Good range. Facebook continues to over-index well above its benchmark.
Social Media Engagement Metrics 2025
Average per post (X real data + platform estimates)
Website Traffic Stats
www.tklrace.com (Mar-Oct 2026)
Pageviews
| Metric | Value |
|---|---|
| Total Visits (sum of daily unique) | 10,988 |
| Total Pageviews | 126,864 |
| Average Pages per Visit | 11.5 |
| Total Bandwidth | 21.7 GB |
Top Countries (by Hits)
- United States: 288,483 hits, 119,034 pageviews
- Other: 4,920 hits, 2,533 pageviews
- Mexico: 3,216 hits, 1,318 pageviews
- Canada: 2,297 hits, 958 pageviews
- Ireland: 1,407 hits, 624 pageviews
- Google: 2,510 hits, 2,447 pageviews
- Bing: 155 hits, 152 pageviews
- DuckDuckGo: 121 hits, 121 pageviews
- Yahoo: 57 hits, 55 pageviews
- search: 5 hits, 5 pageviews
- iOS iPhone: 153,665 hits
- Android: 59,807 hits
- Windows 10: 48,789 hits
- Macosx: 12,738 hits
- Linux: 6,462 hits
- Iphone: 85,404 hits
- Other: 44,674 hits
- Safari 18: 35,585 hits
- Chrome 137: 22,018 hits
- Chrome 138: 13,364 hits
2026 Entries — Projected vs. Actual
R1: 92 (projected 85, +8%) · R2: 83 at GCKI (projected 100, −17%) · 175 combined entries through two roundsgh 2 rounds
Projected
ActualNew
The Series — Texas's Premier Kart Racing Series
2026 Partnership Opportunities
TKL is Texas's premier multi-class kart racing series — 5 championship rounds across 4 iconic Texas facilities in 2026. Building on 45% entry growth in our inaugural 2025 season and social media engagement rates 4x above industry average, TKL delivers focused, measurable exposure to a passionate motorsport audience.
92
Actual R1 Entries (projected 85+)
250+
On-Site Attendees per Round
3.59%
Instagram Engagement Rate
5
Championship Rounds 2026
45%
Entry Growth 2025 Season
127K
Website Pageviews (2025)
30x
Above Industry Engagement
4+
Engine Classes Racing
On-Site Attendees
- Drivers & families — multiple per entry
- Race team crews & coaches
- Industry manufacturers & dealers
- Kart shop owners & mechanics
- National series scouts
Online & Digital Reach
- Live timing viewers via Alpha RaceHub
- ~500+ Discord community members
- 1,275+ social followers (839 IG, 421 FB, 11 TikTok, 4 X)
- USA, Mexico, Canada, Ireland web traffic
- 10,988 unique website visitors (2025)
Sponsorship Tiers
Three levels. One motorsport audience.
EXCLUSIVE · 1 AVAILABLE
TITLE / PRESENTING SPONSOR
$7,000 / Full Season
Ideal for: National kart brands (OTK, BiREL, KSG), engine distributors, large motorsport businesses
- Series naming rights — "TKL Presented by [Brand]" on all materials
- Top position & largest logo on podium backdrop (all 5 rounds)
- Logo in every social media post across all platforms
- Dedicated spotlight posts each round (IG, FB, X, TikTok)
- Logo on electronic boards & dual TV displays at all events
- Logo on feather flags, banners, and all TKL marketing materials
- Logo on TKL website, email header, championship standings
- Prime vendor/display space at all 5 rounds — no vendor fee
- 10 visitor pit passes per round (staff, guests, product demos)
- TKL branded apparel for sponsor representatives
- Mentioned in all press releases & pre-event announcements
- First right of renewal for 2027 season
TIER 2 · 13 AVAILABLE FROM 15 TOTAL
CLASS SPONSOR
$1,750 / Full Season
Ideal for: Race teams, kart shops, karting manufacturers, local businesses, individual supporters
- Class naming rights — e.g. "Rotax Senior MAX by [Brand]"
- Logo on class-specific trophies and awards every round
- Podium backdrop logo at all sponsored rounds
- Social posts tagging sponsor for every class race result
- Logo on electronic boards & TV displays during class sessions
- Vendor/display space at sponsored rounds — no vendor fee
- 4 visitor pit passes per round
- Logo on TKL website class listing & championship standings
TIER 3 · OPEN
COMMUNITY / SUPPORT SPONSOR
$500 / Season
Ideal for: Families, local businesses, karting suppliers wanting entry-level brand visibility
- Name / logo on TKL sponsor recognition banner at all events
- Logo listed on TKL website sponsor page and registration portal
- Social media group shoutout (season opener & closer posts)
| Benefit | Tier 1 $7,000 | Tier 2 $1,750 | Tier 3 $500 |
|---|---|---|---|
| Series / Class Naming Rights | Series | Class | — |
| Podium Backdrop Logo | All 5 Rounds | All Rounds | — |
| Social Media Posts | Every Post + Spotlights | Per Result | Seasonal |
| Electronic Boards / TV Displays | All Events | Class Sessions | — |
| Vendor Space | All 5 Rounds | Sponsored Rounds | — |
| Pit Passes | 10 / Round | 4 / Round | — |
| Website Listing | Header + Standing | Class Page | Sponsor Page |
Custom packages available. Contingency awards, demo space, or social campaigns can be added to any tier. Contact us to discuss.
Why Partner with TKL
Real numbers. Real growth. Real motorsport audience.
SOCIAL MEDIA PERFORMANCE
Instagram Engagement Rate3.59%
Industry Average (Instagram)1.8%
Facebook Engagement Rate10.7%
Industry Average (Facebook)1.1%
vs. Industry Benchmark2–4x above
Instagram Followers839 (Jun 2026)
Socialinsider Rating"Good" — ~2× industry
Website Pageviews (2025)126,864
Unique Website Visitors10,988
ON-SITE VISIBILITY ASSETS
Podium BackdropFull panel, all 5 rounds
Electronic Boards2 boards incl. grid-side
TV Displays2 screens at scales, rotating
LED Start/Finish Board4x4 ft, lap count control
Feather FlagsTrackside, entrance, pit lane
Alpha RaceHub AppLive timing — families & teams
Discord Community~500+ members
NATIONAL PATHWAYS & SERIES PARTNERSHIPS
TKL's first 3 rounds qualify Rotax Championship leaders for a full paid entry ticket to the US Trophy Finals at New Castle Motorsports Park, Indiana. TKL is also working with the Apex Racing Series to announce entry tickets — official announcements in development.
Featured Class Sponsor Opportunity
Bringing Shifter Racing Back to Texas
The FZ125 Sr Shifter class joins TKL in 2026 as one of the most exciting additions to the Texas karting scene — Senior and Masters divisions this season, with Junior classes (FZ85) expanding in 2027. FZ Shifter delivers a simplified, reliable platform with a lease program — the fastest-growing shifter program in the country.
2026
FZ125 Senior & Masters launching at TKL
2027
FZ85 Junior classes coming to TKL
$10K
FZ Gold Rush 2026 prize program
2026 CHAMPIONSHIP SCHEDULE
ROUND 1
April 10–12, 2026
KartMoto (Clockwise) · Cresson, TX
April 10–12, 2026
KartMoto (Clockwise) · Cresson, TX
ROUND 2
May 22–24, 2026
Gulf Coast Karters · Katy, TX
May 22–24, 2026
Gulf Coast Karters · Katy, TX
ROUND 3
July 10–12, 2026
KartMoto (Counter-Clockwise) · Cresson, TX
July 10–12, 2026
KartMoto (Counter-Clockwise) · Cresson, TX
ROUND 4
August 14–16, 2026
Speedsportz · New Caney, TX
August 14–16, 2026
Speedsportz · New Caney, TX
ROUND 5
October 2026 — TBA
Venue TBA
October 2026 — TBA
Venue TBA
2026 CLASSES
ROTAX 125
Senior MAX, Masters MAX, Club MAX, Junior MAX, Mini MAX, Micro MAX, DD2 Senior/Masters
Senior MAX, Masters MAX, Club MAX, Junior MAX, Mini MAX, Micro MAX, DD2 Senior/Masters
BRIGGS LO206
Cadet, Junior, Senior, Heavy/Masters
Cadet, Junior, Senior, Heavy/Masters
TILLOTSON New
T4 Senior, T4 Heavy/Masters
T4 Senior, T4 Heavy/Masters
FZ125 SHIFTER New
Senior, Masters
Senior, Masters
READY TO PARTNER WITH TKL?
2026 Season · 5 Championship Rounds
John Mueller
Texas Karting League
Sponsorship positions are limited and will be offered on a first-come, first-served basis.
2026 season begins April 10. Contact us to reserve your tier.
2026 season begins April 10. Contact us to reserve your tier.