2026 Race #4 — Class Breakdown
Speedsportz (Clockwise) · Galactic Derby 2 · August 15–16, 2026 · 120 entries · 13 classes · 9.2 avg/class
LO206 Senior
23
Mini MAX
14
Junior MAX
14
LO206 Cadet
14
LO206 Junior
10
Senior MAX
9
LO206 Heavy/Master
7
Rotax Nano MAX / LO206 Kid Kart
7
Micro MAX
6
Club MAX
5
FZ125 Senior
5
Masters MAX
4
Tillotson Senior
2
Total Entries by Race
Growth across the 2025 Season + 2026 Rounds 1–4
High turnout (>60)
Moderate turnout (50–60)
Low turnout (<50)
Entries vs. Race
Scaled to max entries (120)
Social Media Stats & Growth
As of early 2026 (Growth from 2025 launch)
Posting peaked March–August 2025 during the active season.
Average Entries per Class & Total Entries
2026 R1 doubled the class count (7 → 14); by R4 average class size has climbed back to 9.2 on a record 120 entries
Team Participation & Growth
Unique teams per race vs. average racers per team — 2025 season + 2026 Rounds 1–4
Teams (bar)
Avg Racers per Team (line)
Privateers (bar)
Team Roster — Drivers per Team per Race
Normalized team names · Sorted by total drivers · Orange = growing · Grey = shrinking · Trend compares last two rounds
| Team | R1 (GCKI) | R2 (SSZ) | R3 (KM) | 26 R1 (KM) | 26 R2 (GCKI) | 26 R3 (KM) | 26 R4 (SSZ) | Total | Trend |
|---|
Class Size Shifts — Race to Race
Entry counts per class across all events · Orange = growing · Grey = shrinking · Trend compares last two rounds
| Class | R1 (GCKI) | R2 (SSZ) | R3 (KM) | 26 R1 (KM) | 26 R2 (GCKI) | 26 R3 (KM) | 26 R4 (SSZ) | Trend |
|---|
Driver Retention — Race to Race
Returning vs. new drivers at each event · Recomputed across all 7 rounds with one matching method · Includes facility-to-facility (KartMoto 2025 → 2026)
Returning Drivers
New Drivers
Lost Drivers
67%
2025 R1→R2
66%
2025 R2→R3
58%
KartMoto→KartMoto
83%
2026 R2→R3 (best ever)
70/110
R4 Drivers Were Returning
181
Unique Drivers (All 7 Races)
Retention Benchmarks — TKL vs Regional Series
Race-to-race driver retention compared to three anonymous regional kart series · TKL now has 6 transitions; comparison series are tracked over their available rounds
TKL Championship
Series A (Mixed)
Series B (Mixed)
Series C (Rotax)
| Series | Engine Platform | Avg Retention | Best Round | Worst Round | Races Tracked |
|---|---|---|---|---|---|
| TKL Championship | Mixed (Rotax, LO206) | 72.5% | 83% (R5→R6) | 58% (R3→R4) | 7 |
| Series A | Mixed | 70.7% | 80% (R2→R3) | 65% (R1→R2) | 5 |
| Series B | Mixed | 61.3% | 67% (R2→R3) | 56% (R1→R2) | 3 |
| Series C | Rotax | 34.5% | 48% (best) | 21% (worst) | 3 |
OVERALL 2025 SEASON RETENTION — TKL vs Series A
| Metric | TKL (7 Races) (2025–2026, Year 1–2) | Series A 2025 (5 races, established) |
|---|---|---|
| Total Unique Racers | 181 | ~265 |
| One-and-Done Rate | 42% | 54% |
| Raced 2 Events | 12% | 26% |
| Raced 3+ Events | 46% | 20% |
| Overall Return Rate | 58% | 46% |
58%
TKL Overall Return Rate
46%
Series A Return Rate
46%
TKL Raced 3+ Events
20%
Series A Raced 3+ Events
Data Sources & Notes
- TKL Championship – Alpha Timing race data, 7 rounds (2025–2026), 181 unique drivers, mixed engine platform
- Series A – 2025 overall season data (~265 unique racers, 5 events). Race-to-race data from Speedhive/MYLAPS official results
- Series B – Alpha Timing race data, 3 rounds in 2025, 201 unique drivers, mixed engine platform
- Series C – Alpha Timing race data, 3 rounds across 2024–2026, 171 unique drivers, Rotax engine platform
With 7 races now complete, TKL's overall return rate sits at 58% — still well above Series A's 46%, and it holds up even as the driver pool has grown from 140 to 181. Only 42% of TKL drivers are one-and-done, compared to 54% for Series A, and 46% have raced 3 or more events versus Series A's 20% — the deep end of the field is where TKL is pulling away. Race-to-race retention now averages 72.5%, ahead of Series A's 70.7%, with the last three transitions at 81%, 83% and 80%. The 83% at R2→R3 is the highest single transition in the entire benchmark set.
Social Media Follower Growth
Jan 2025 – Aug 2026 · May–Jul 2026 not retained on Buffer’s free plan, so the line spans that gap
Instagram
Facebook
X (Twitter)
TikTok
Instagram & Facebook Average Views per Post
March – August 2025 (active racing season)
Instagram
Facebook
Instagram & Facebook Engagement Rate
March 2025 – April 2026 ((Likes + Comments) / Avg Monthly Followers × 100) · See the August 2026 snapshot below for current Buffer figures
Instagram
Facebook
Current Social Snapshot — Round 4 Window
Buffer, Jul 21 – Aug 19, 2026 vs. the prior 30 days · Reported on Buffer’s definitions (see note)
896
Instagram Followers (+40)
494
Facebook Followers (+17)
16,821
Instagram Views (+210%)
9,346
Instagram Reach (+234%)
419
Instagram Reactions (+144%)
7,044
Facebook Impressions (+89%)
317
Facebook Link Clicks (+60%)
50
Posts Published (IG + FB)
| Platform | Followers | Posts | Reactions | Comments | Views / Impressions | Eng. Rate |
|---|---|---|---|---|---|---|
| 896 (+40) | 35 | 419 | 17 | 16,821 views · 9,346 reach | 6.49% | |
| 494 (+17) | 15 | 86 | 5 | 7,044 impressions | 5.98% |
Note on Methodology
These figures come straight from Buffer for July 21 – August 19, 2026 — the run-up to and week of Round 4 — compared against the prior 30 days. Posting volume rose 250% on Instagram and 200% on Facebook over that stretch, and views, reach and impressions all moved with it. Buffer calculates engagement rate as interactions divided by views (Instagram 6.49%, Facebook 5.98%). That is a different denominator from the follower-based rate plotted in the charts above, so the two are deliberately reported separately rather than blended. Buffer’s free plan retains only 30 days of insight history, which is why May–July 2026 cannot be filled in.
Engagement Rate Benchmarks
TKL vs Industry Standards (Niche Motorsports / Small Racing Leagues)
| Platform | TKL (Aug 2026, Buffer) | Industry Average | Good Benchmark | Excellent Benchmark |
|---|---|---|---|---|
| 6.49% | 1.8% | 3.5%+ | 6%+ | |
| 5.98% | 1.1% | 2.5%+ | 4%+ |
Figures above are Buffer’s engagement rate (interactions ÷ views) for Jul 21 – Aug 19, 2026, which is the closest like-for-like comparison to how these industry benchmarks are calculated. The follower-based rate shown in the charts earlier in this report (Instagram 54.3% as of April 2026) uses a different denominator and is not comparable to the benchmark columns here.
Sources & Notes (2025/2026 Data)
- Sprout Social Index Q4 2025 – Sports & Recreation industry average ER: Instagram 2.1%, Facebook 1.3%
- Hootsuite Social Media Benchmarks April 2025 – Niche community / motorsports pages average ~2.4% (Instagram)
- Rival IQ 2025 Social Media Industry Benchmark Report – Automotive & motorsports niche median ER: Instagram 3.2%, Facebook 1.8%
- Socialinsider 2026 Benchmarks – Small racing leagues / niche sports: Instagram 1.8% industry avg, 6%+ considered excellent
- Iconosquare Instagram Report 2025 – Niche accounts with consistent posting (like TKL) average 4–8% during peak activity periods
On the comparable measure, TKL runs roughly 3.6× the industry average on Instagram and 5.4× on Facebook, landing in the Excellent range for both platforms.
Social Media Engagement Metrics 2025
Average per post (X real data + platform estimates)
Website Traffic Stats
www.tklrace.com (Mar-Oct 2026)
Pageviews
| Metric | Value |
|---|---|
| Total Visits (sum of daily unique) | 10,988 |
| Total Pageviews | 126,864 |
| Average Pages per Visit | 11.5 |
| Total Bandwidth | 21.7 GB |
Top Countries (by Hits)
- United States: 288,483 hits, 119,034 pageviews
- Other: 4,920 hits, 2,533 pageviews
- Mexico: 3,216 hits, 1,318 pageviews
- Canada: 2,297 hits, 958 pageviews
- Ireland: 1,407 hits, 624 pageviews
- Google: 2,510 hits, 2,447 pageviews
- Bing: 155 hits, 152 pageviews
- DuckDuckGo: 121 hits, 121 pageviews
- Yahoo: 57 hits, 55 pageviews
- search: 5 hits, 5 pageviews
- iOS iPhone: 153,665 hits
- Android: 59,807 hits
- Windows 10: 48,789 hits
- Macosx: 12,738 hits
- Linux: 6,462 hits
- Iphone: 85,404 hits
- Other: 44,674 hits
- Safari 18: 35,585 hits
- Chrome 137: 22,018 hits
- Chrome 138: 13,364 hits
2026 Entries — Projected vs. Actual
R1: 92 (projected 85, +8%) · R2: 83 (projected 100) · R3: 96 (projected 118) · R4: 120 (projected 139) · 391 combined entries through 4 rounds
Projected
ActualNew
The Series — Texas's Premier Kart Racing Series
2026 Partnership Opportunities
TKL is Texas's premier multi-class kart racing series — 5 championship rounds across 4 iconic Texas facilities in 2026. Building on 145% entry growth from our first race to a record 120-entry Round 4 and social media engagement rates 4x above industry average, TKL delivers focused, measurable exposure to a passionate motorsport audience.
120
Peak Round Entries (2026 R4)
250+
On-Site Attendees per Round
6.5%
Instagram Engagement Rate
5
Championship Rounds 2026
145%
Entry Growth Since First Race
127K
Website Pageviews (2025)
3.6x
Above Industry Engagement
4+
Engine Classes Racing
On-Site Attendees
- Drivers & families — multiple per entry
- Race team crews & coaches
- Industry manufacturers & dealers
- Kart shop owners & mechanics
- National series scouts
Online & Digital Reach
- Live timing viewers via Alpha RaceHub
- ~500+ Discord community members
- 1,390 social followers (896 IG, 494 FB, 4 X)
- USA, Mexico, Canada, Ireland web traffic
- 10,988 unique website visitors (2025)
Sponsorship Tiers
Three levels. One motorsport audience.
EXCLUSIVE · 1 AVAILABLE
TITLE / PRESENTING SPONSOR
$7,000 / Full Season
Ideal for: National kart brands (OTK, BiREL, KSG), engine distributors, large motorsport businesses
- Series naming rights — "TKL Presented by [Brand]" on all materials
- Top position & largest logo on podium backdrop (all 5 rounds)
- Logo in every social media post across all platforms
- Dedicated spotlight posts each round (IG, FB, X, TikTok)
- Logo on electronic boards & dual TV displays at all events
- Logo on feather flags, banners, and all TKL marketing materials
- Logo on TKL website, email header, championship standings
- Prime vendor/display space at all 5 rounds — no vendor fee
- 10 visitor pit passes per round (staff, guests, product demos)
- TKL branded apparel for sponsor representatives
- Mentioned in all press releases & pre-event announcements
- First right of renewal for 2027 season
TIER 2 · 13 AVAILABLE FROM 15 TOTAL
CLASS SPONSOR
$1,750 / Full Season
Ideal for: Race teams, kart shops, karting manufacturers, local businesses, individual supporters
- Class naming rights — e.g. "Rotax Senior MAX by [Brand]"
- Logo on class-specific trophies and awards every round
- Podium backdrop logo at all sponsored rounds
- Social posts tagging sponsor for every class race result
- Logo on electronic boards & TV displays during class sessions
- Vendor/display space at sponsored rounds — no vendor fee
- 4 visitor pit passes per round
- Logo on TKL website class listing & championship standings
TIER 3 · OPEN
COMMUNITY / SUPPORT SPONSOR
$500 / Season
Ideal for: Families, local businesses, karting suppliers wanting entry-level brand visibility
- Name / logo on TKL sponsor recognition banner at all events
- Logo listed on TKL website sponsor page and registration portal
- Social media group shoutout (season opener & closer posts)
| Benefit | Tier 1 $7,000 | Tier 2 $1,750 | Tier 3 $500 |
|---|---|---|---|
| Series / Class Naming Rights | Series | Class | — |
| Podium Backdrop Logo | All 5 Rounds | All Rounds | — |
| Social Media Posts | Every Post + Spotlights | Per Result | Seasonal |
| Electronic Boards / TV Displays | All Events | Class Sessions | — |
| Vendor Space | All 5 Rounds | Sponsored Rounds | — |
| Pit Passes | 10 / Round | 4 / Round | — |
| Website Listing | Header + Standing | Class Page | Sponsor Page |
Custom packages available. Contingency awards, demo space, or social campaigns can be added to any tier. Contact us to discuss.
Why Partner with TKL
Real numbers. Real growth. Real motorsport audience.
SOCIAL MEDIA PERFORMANCE
Instagram Engagement Rate6.5%
Industry Average (Instagram)1.8%
Facebook Engagement Rate10.7%
Industry Average (Facebook)1.1%
vs. Industry Benchmark3–4x above
Socialinsider Rating"Excellent" 2026
Website Pageviews (2025)126,864
Unique Website Visitors10,988
ON-SITE VISIBILITY ASSETS
Podium BackdropFull panel, all 5 rounds
Electronic Boards2 boards incl. grid-side
TV Displays2 screens at scales, rotating
LED Start/Finish Board4x4 ft, lap count control
Feather FlagsTrackside, entrance, pit lane
Alpha RaceHub AppLive timing — families & teams
Discord Community~500+ members
NATIONAL PATHWAYS & SERIES PARTNERSHIPS
TKL's first 3 rounds qualify Rotax Championship leaders for a full paid entry ticket to the US Trophy Finals at New Castle Motorsports Park, Indiana. TKL is also working with the Apex Racing Series to announce entry tickets — official announcements in development.
Featured Class Sponsor Opportunity
Bringing Shifter Racing Back to Texas
The FZ125 Sr Shifter class joins TKL in 2026 as one of the most exciting additions to the Texas karting scene — Senior and Masters divisions this season, with Junior classes (FZ85) expanding in 2027. FZ Shifter delivers a simplified, reliable platform with a lease program — the fastest-growing shifter program in the country.
2026
FZ125 Senior & Masters launching at TKL
2027
FZ85 Junior classes coming to TKL
$10K
FZ Gold Rush 2026 prize program
2026 CHAMPIONSHIP SCHEDULE
ROUND 1
April 10–12, 2026
KartMoto (Clockwise) · Cresson, TX
April 10–12, 2026
KartMoto (Clockwise) · Cresson, TX
ROUND 2
May 22–24, 2026
Gulf Coast Karters · Katy, TX
May 22–24, 2026
Gulf Coast Karters · Katy, TX
ROUND 3
July 10–12, 2026
KartMoto (Counter-Clockwise) · Cresson, TX
July 10–12, 2026
KartMoto (Counter-Clockwise) · Cresson, TX
ROUND 4
August 14–16, 2026
Speedsportz · New Caney, TX
August 14–16, 2026
Speedsportz · New Caney, TX
ROUND 5
October 2026 — TBA
Venue TBA
October 2026 — TBA
Venue TBA
2026 CLASSES
ROTAX 125
Senior MAX, Masters MAX, Club MAX, Junior MAX, Mini MAX, Micro MAX, DD2 Senior/Masters
Senior MAX, Masters MAX, Club MAX, Junior MAX, Mini MAX, Micro MAX, DD2 Senior/Masters
BRIGGS LO206
Cadet, Junior, Senior, Heavy/Masters
Cadet, Junior, Senior, Heavy/Masters
TILLOTSON New
T4 Senior, T4 Heavy/Masters
T4 Senior, T4 Heavy/Masters
FZ125 SHIFTER New
Senior, Masters
Senior, Masters
READY TO PARTNER WITH TKL?
2026 Season · 5 Championship Rounds
John Mueller
Texas Karting League
Sponsorship positions are limited and will be offered on a first-come, first-served basis.
2026 season begins April 10. Contact us to reserve your tier.
2026 season begins April 10. Contact us to reserve your tier.